If you’ve written and published a book—and it doesn’t matter whether you’ve taken the traditional or self-published route—you’ll be anxious to find people who want to read that book . . . because that’s why you wrote it in the first place, right?

I’m not talking here about book sales and making money from what you’ve written, because as I’ve said many times before, most authors will be lucky to make enough from their writing to cover out-of-pocket cash expenses, let alone any kind of a profit at all. I’ve argued long and hard with those who express disappointment at the meagre return they’ve seen, if any, for all their labour, but I am going to repeat again here—money should not be the reason you write or publish. This is why I have also advocated for a “Most Read” list to determine a book’s success, rather than the…