Book Guru Seth Godin on Self Publishing, Marketing, and Why Authors Write

by Seth Godin via Seth’s Blog

It happened again. There I was, meeting with someone who I thought had

By Joi Ito (Seth Godin) via Wikimedia Commons

nothing to do with books or publishing, and it turns out his new book just came out.

With more than 75,000 books published every year (not counting ebooks or

blogs), the odds are actually pretty good that you’ve either written a book, are writing a book or want to write one.

Hence this short list: 

1. Lower your expectations. The happiest authors are the ones that don’t expect much.

2. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.

3. Pay…