In case you were thinking of doing this… 😀
The Most Effective Book Promotion Tool
If you’re a published author, you probably use several methods to connect to your readers: you tweet, you’re involved in Facebook groups and Google plus communities, and you blog.
What would happen if those methods stopped working? How would you reach readers?
The most effective and direct way to speak to readers and potential readers is by growing an email list. If you don’t have one, it’s time to start list building.
What is List Building?
List building is offering something of value for free, in exchange for an email address.
What are the Benefits of an Email List for Authors?
Direct emails let you tailor your message and speak directly to potential readers. If you’ve given them something of value in exchange for their email addresses, you’ve already established a relationship. 
Imagine what it would be like to have a list of 5,000 people…
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