There has been a lot of mixed reactions toward Amazon putting advertisements on Kindle, especially when it was first launched in 2011. Today I wish to bring this issue back into the spotlight and invite you to re-examine it together.
In the article Why Advertising Could Become Amazon’s Knockout Punch, Joe Wikert attributes Kindle’s popularity partially to Amazon’s Special Offer, as it “lowered the price of the device” and presumably would not interfere your reading experience (which the advertisers find very reasonable and worthy of their money, of course). Wikert then predicts that Amazon’s next step might be making money on in-book ads. He explains his theory by explaining Amazon’s wholesale model of publishing, and even goes on predicting that Amazon “would love to see ebook pricing approach zero” — which can be realised with in-book advertising strategy. All of this will eventually help Amazon “eliminate competitors” and obtain to…
Chris The Story Reading Ape's Blog 
Thanks for the interesting information. 🙂
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Adverts popping up when I am reading? Nooooooo! And if all ebooks were free, how would the Indie author ever make a profit? It’s hard enough now.
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I would be concerned if readers have no choice in the matter as to whether they view ads. Imagine being engrossed in a novel set in the Caribbean only to be distracted by an advertisement from a tour operator advertising breaks to the region. If you don’t mind that then fine. However, if you do you should not be subjected to it.
Looking at the other side of the coin, tasteful ads might be acceptable provided that the reader is prepared to tolerate them. For example an ad for the Poetry Society discreetly placed in an anthology of poems would be far better than one advertising beer not, you understand that I have anything against beer!
I don’t know how it would work. Perhaps authors would be asked whether they wish their books to participate in an advertising programme.
Kevin
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