Many authors tout the importance of sending out press releases to announce your latest release or the writing award you just received. So far, I have yet to do this with any of my e-books.

I don’t do this mainly because I have been on the other side. I was the features editor of my college newspaper. I was inundated with press releases and freebies. Barely 1 to 2 percent of what came in would make it into our weekly publication.

There are just so many authors out there. Hundreds of new books are published daily. Editors of magazines and newspapers receive thousands of press releases. And here is the thing – they DO NOT read them. They scan them. If there isn’t anything that catches their attention in less a few seconds, they discard the press release.

Another reason I have not considered sending a press release to my…