QR Codes

Why should you care about them?

Three good reasons:

• Humans are more likely to pursue an option that allows them to be lazy. Extra work deters sales.
• People can easily make mistakes when typing a website address. Typos cost sales.
• Many of your potential customers are into the latest technology. Give them an opportunity to play with their toys.

QR codes make it easy for your customers to find your Author Central page, book’s product page at Amazon, Facebook author page, Twitter page, WordPress blog, Goodreads author page, or other websites.

What Is a QR Code?

A QR code is a two-dimensional barcode. QR stands for Quick Response.

It’s very common in the consumer industry for a QR code to contain the information for a website url.

You can see a sample QR code above in the image I used for this post.

Here’s how the…