Authors, What Are You Selling?

Another great article from Chris McMullen – Note the part about YOU the AUTHOR PERSON (the one with a pulse who moves around and INTERACTS with potential readers) – then send me a Guest Author article the way Chris himself is going to do 😀

chrismcmullen

The Question

Aren’t you selling more than just a book? much more?

If all you’re selling is a book, that’s a big problem for you: It’s easy to find books. The library has thousands. You can find thousands in bookstores, millions on Amazon, and hundreds at yard sales.

It takes more—much more—than just a book to make it worth reading.

What more are you offering than just a book?
Who is likely to benefit from what your book offers?

You want to identify the benefits your book offers, the people most likely to appreciate those benefits, and figure out how to match those people (your target audience) with your book.

Well, duh!

But many authors either aren’t doing this, or aren’t taking full advantage of this seemingly simple logic.