on Indie Reader:

“But I spend all day writing books and newsletters, do I really need to write a blog too?”

I’m sure you’ve had this thought more than once in your author career. With all the things you should be doing every day to make the most of your writing, it’s hard to run a blog as a marketing tool.

Now, I’m not going to tell you that you won’t be a successful author if you don’t blog. There are plenty of successful authors who don’t blog and plenty of unsuccessful ones who do.

But consider this: a blog is your only searchable content archive that, if used properly, can bring in new readers while engaging your current fans.

So, yep, it’s pretty important.

In this article, you’ll learn: