13 Ways to Use a Book Award for Marketing – by Sandra Beckwith…

on The Book Designer:

When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news, too.

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Winning is good, but it’s not enough

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