your humble host

You finally worked up the nerve to ask a real, live bookstore to have you sign books at an event!

Okay, you emailed them.

But they replied and now you have a signing event! Woo hoo!

Uh oh…

A real live event.With people.

Or worse, maybe with NO people.

I can hear your heart pounding from here. You’ve heard horror stories about signings. Nobody came. Nobody bought a book…

Yeah , that can happen. IF YOU DON’T PLAN FOR A SUCCESSFUL EVENT.

It can happen even if you DO plan. So what do you do? After all, for the most part you tend to be humiliation-averse.

Good thing I was here!

I have 9 tips for what you need to make your signing a hit, plus some bonus tips for before and after the event, and a few planning/social media suggestions.

The biggest thing to…