THEMES & TOPICS
The big challenge of book marketing is finding what works for you.
It’s often not just what you do, but how you do it.
The difference between a successful or unsuccessful marketing technique may lie in something incredibly simple.
Like which element of your book you mention.
You do mention your book in all your marketing.
Online, at the very least, you show the title of your book or a picture of the cover.
In person, you also mention the title of your book.
Online, you include a link to your product page.
In person, you pass out a business card—or even better, a bookmark.
But the title of the book may not be enough to really show potential readers if your book really is a good fit for them.
And a lengthy description is too much to give in passing.
What you need is very brief…
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Chris The Story Reading Ape's Blog 
I agree in large part with Jane. Following Chris M’s advice is certainly worthwhile and may afford some positive results, but a great deal seems to depend on genre, type, and luck. This has led me to begin writing a novel in a popular genre, even though it’s not where my passion lies but is of interest to me. It seems that getting one’s name out there is as important as marketing one’s work.
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None of which explains why a book that is a load of cobblers with a crappy cover can sell thousands following this advice, and a great book with a beautiful cover may sell nothing. There is no promotion recipe for success. For indie authors, so much depends on the type of book, less on how you market it or don’t. Plus a very large dose of good luck. In the end the punters buy what they want to read. And it isn’t necessarily going to be Dostoevsky.
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