on Jane Friedman site: Locally and globally, in your community and around the world, it’s possible to create connections and memorable experiences with readers by using fun and interesting ways for them to interact with your book. This only requires a few copies of your book to give away. If the cat scratches the cover, […]
Recently an author asked me about book marketing and publicity. He’d planned an entire strategy, but when I checked his books at the online retailers, I noticed that vital elements were missing. Intensive publicity and advertising can only work if the book is set up well. Always start with the book, specifically its product page: […]
Bad marketing is worse than none. And I’ve seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books. Do I need to say this is a bad idea? Being annoying may sell faux Viagra and […]
on Digital Pubbing: Editor’s Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We’d been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what […]
on Digital Pubbing: For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and […]
One of the worst crimes publishing scammers perpetrate on new authors is bullying them into buying junk “book marketing packages.” Often these cost astronomical fees — $10,000 and more. The useless book marketing the scammers push involve Tweets (which haven’t sold books for over a decade), presence at book fairs (where they will be completely […]
on Writer Beware: What Is Junk Book Marketing? As I define it, it’s one-size-fits-all marketing that’s inexpensive to provide, can be (and usually is) sold at a huge markup, and is often of dubious value for book promotion. Press releases are a good example. They’re the sort of thing that “everybody knows” should be part […]
on New Shelves: We know that video marketing isn’t slowing down but taking off. Let’s consider the different types of videos you as an author might use to market your books. Continue reading at: Types of Marketing Videos
on Kindlepreneur: When most writers feel burnt out, what they’re dealing with is creative burnout. This type of burnout strikes directly at your muse, causing you to feel exhausted, rudderless, and wholly uninspired. Luckily, this kind of creative burnout is a common topic in the writing world. More and more writers are learning how to […]
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