The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this recycled series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

I have been promoting authors on and offline now for over twenty years including glitzy book launches in  Madrid and Marbella with flowing champagne and local VIPs, on the run gangsters, birds of prey and an Elvis impressionist (don’t ask). This meant there was quite a bit of attention from local and national…