on Writers on the Move:

Over the years as I worked with clients, I realized that too many authors don’t know about sell sheet and many more undervalue the opportunities they afford. Sell sheets are generally thought of as fliers that get inserted into their free review copies, otherwise known as ARCs. They are printed with a very short pitch (otherwise known as a logline), the book’s metadata, a bio of the author that relates well to the theme or topic of the book, and maybe even a few blurbs (endorsements) the publisher or author has already collected. They act as a one-page website at-the-ready for reviewers.

When reviewers prefer e-books, few publishers or authors are savvy enough to send a sell sheet as an attachment with it or, better, rework the e-copy into the very front of the e-book itself. A few of the big publishers do that with a special ARC edition of their paperbacks, too.

Are you still wondering why they are so important?