on Digital Pubbing:
Today’s effective content marketing strategies revolve around the concept of storytelling.
While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly taken center stage.
Consumers respond positively to a well-crafted narrative, subconsciously yearning for it.
Understanding how to tell your brand’s story is crucial, a content pillar your marketing strategy has to continue to address to drive brand’s growth.