on Writer Unboxed:

We wouldn’t need the saying “Don’t judge a book by its cover” if people weren’t always doing exactly that. The cover of your book is important! It makes a huge difference to how the book is perceived at every stage of the process, regardless of how your book is published or distributed. And making the most of the cover reveal is something any writer can do.

Fresh off my own cover reveal (about which more later), I thought I’d share a few tips that you can use as guidelines while you’re planning and executing on sharing that powerful first look at the cover of your upcoming book.

Here are three things you’ll want to do:

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