KINDLE VELLA

Amazon just launched the new Kindle Vella.

What is Vella? Stories that are told one episode at a time. It has to be new content (not content that has been made available previously), so there shouldn’t be material that you’re familiar with from the past that gets repackaged in Vella. There should only be fresh new content.

There are a few points regarding Vella that appeal to me:

• Customers can read the first 3 episodes for free. This is basically equivalent of the Look Inside for a book. For Vella, the free sample has been standardized.
• Customers can buy the story one episode at a time. Normally, you read the description, Look Inside, and reviews, then decide whether to buy an entire book. With Vella, you just buy one episode at a time. It’s a smaller investment. If you don’t end up liking the story, you don’t end…