Many of you have asked me how you can create universal links. These are easy-to-remember links like “mybook.to/pearseus” that automatically link people to the appropriate Amazon store depending on their location.

The answer is simple: Booklinker.

Booklinker lets you create short vanity URLs that are great for social media and blogs. You can choose between inviting domains including myBook.to, viewBook.at, getBook.at, viewAuthor.at, and Author.to.

This is a free service offered by Genius Link. All you need to do is choose if you wish to create an author or a book link, paste the Amazon URL for your book or author page, and the suffix you wish to append to Booklinker’s prefix (e.g. “pearseus”. Hint: choose a short and easy to type name). Booklinker then creates the respective universal link for you.

Once you have created your links, you can access them and edit them any time…