on Anne R. Allen…
A bookstore employee outed Richard Bachman as Stephen King in 1985 despite all his efforts to hide the fact. The clever person recognized King’s style following its breadcrumbs scattered in Bachman books.
One of the breadcrumbs was the word “mangler.” The characters in King’s and Bachman’s books used it to refer to laundry pressing machines.
This anecdote from King’s life shows that an author brand is every decision that can impact how people perceive you.
And, when it comes to creating your public image, it’s better to have a branding strategy than bet on blind luck.
