Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand.
In fact, many writers spent decades longing to sign with legacy publishers for the sole reason that they believed a major publisher would tend to all that vulgar sales business for them so they could simply write and create!
*clutches sides laughing*
It’s cool. I once thought the same. We’re all friends and philistines here 😛 .
The first hard truth is that, even if we are fortunate enough to score a contract with a major publisher (scant few that remain), if our book doesn’t sell, the publisher will eventually have to cut their losses (‘losses’ being code for ‘writers who fail to sell enough books’).
Second hard truth? In the modern publishing era, Big Six Publishing has been replaced with self-publishing, indie publishing and smaller, more efficient boutique publishers. Again, building a brand and book sales will largely be on the author.
Regardless of size, publishers are businesses not charities, and throwing good money after bad is better left to Hollywood. This said, the idea of having to ‘do sales’ is still enough to make many creatives break out in hives.
Which is why I am here to help.