How to Lose a Book Sale. The One You Almost Made – by Ruth Harris…

on Anne R. Allen:

Your title is just right for your genre.

Your cover is on-target, too. Perfect image, just-so font, come-hither colors. This is a cover that will end up in the book cover wing of the Louvre. You know, that premium spot right next to the Mona Lisa.

Your blurb is totally irresistible. I mean, even Very Big Deal Book Reviewer for the NYT who gets every book published for free couldn’t resist that blurb.

You’ve worked hard, and done everything right.

The reader clicks, lands on your book page.

S/he just needs that one, teeny, tiny little last push before s/he hits the buy button.


Continue reading HERE


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