on Writing Forward:
Human beings are built for story.
Story is how we perceive the world around us and how we understand ourselves and other people. Through story, we learn and make connections. We use stories to map the future and study the past.
Stories are the single most effective tools for education, communication, and persuasion, which is why they are prevalent in advertising and political campaigning. Marketers know the power of story.
Stories are powerful because we see ourselves in them. We put ourselves into the stories we read and experience things we could never otherwise experience.
Put simply, stories transcend.