One of the comments authors make most often when explaining why they don’t keep their blogs updated is that they don’t know what to write about.

Oh, the irony!

I know a great many authors who think their lives are uninteresting. They can be found chugging out tweets or Instagram posts, but a short update on their website is a wall they fear to climb.

If you want people to find your books, you must make your author name searchable. Your website is your storefront and is what comes up when fans Google you. Updating it regularly with short posts keeps it interesting.

Most authors use Facebook as a medium for connecting with readers. Any Tweet, Instagram post, or Facebook post could easily be turned into a short blog post.

If you fall into that category, a bi-monthly update on your works in progress and where you will be signing…