Over the weekend, you might have seen a writing-and-money topic trending on Twitter, #PublishingPaidMe, where authors started publicly sharing their advances. Such transparency is long overdue and—in this particular case—is meant to reveal stark differences between what Black and non-Black authors get paid.
Amidst these tweets, I saw a repeated call to action for Black authors: Before you agree to a deal, ask your publisher about their marketing and promotion plans for your book. Ask how they plan to support you.
Ask, ask, ask. (Because their support falls short of where it needs to be, and publishers have to be pushed.)
To assist with that call to action, I’ve collected and expanded information from my past books and articles to help authors ask questions of their potential or existing publisher. I’ve tried to also include indicators that will help you notice and challenge unhelpful answers. If you have an agent, start by asking them these questions or having them assist you with this conversation.