on Writing Forward:
As I travel around the internet reading blogs, watching interviews, and listening to podcasts on writing, I’ve noticed that much of the focus is not on writing at all. There’s a lot of talk about writing fast, e-books versus paper books, and the fate of brick-and-mortar bookstores. But most of the chatter is focused on marketing: book covers, ad buys, pricing strategies, funnels, giveaways, and a host of other promotional tactics and strategies.
All these things are important to an author’s career. But I sometimes wonder if we’ve lost sight of what matters most: the craft. I find very few experts offering advice on writing better and producing higher quality work.
Writing requires a rather large skill set, and while talent gives the luckiest scribes a boost, there are many elements of craft that must be learned and can only be mastered through diligent, long-term study and practice. The most brilliant marketing in the world won’t turn a mediocre book into a phenomenon. Sure, marketing can give an average piece of work a boost, making it quite successful. However, nothing increases your odds of success as much as top-notch writing and storytelling.