on Sterling and Stone:
So, you finished your book. Congratulations! A little more than half of your work is done.
Now that all the writing and editing are behind you, it’s time to take off your writer’s hat and put on your marketing hat so you can package and prepare your “product” (no, it’s no longer your baby) for sale.
It’s time for you to do everything possible to find those readers who are ravenously waiting for exactly what you’ve created, like a pack of hungry hyenas on the outskirts of Prideland in The Lion King.
What’s the first thing your new biggest fans are going to encounter when they find out about your book? First, it’s your cover. Yes, that’s true — probably as a tiny thumbnail nestled in among many others on a page they are scrolling through. So make sure it pops and looks amazing, even when (or especially when) it’s at a thumbnail size so that when it can still do its job when it appears on the screen of your readers’ mobile app.
Your potential reader will likely decide whether or not to click based on your book’s cover art and title. But after that, the most important thing you can do to send a signal to your ideal reader that the book is absolutely for them, is to write the very best book blurb possible.