on The Creative Penn:

Every aspect of your book is part of its marketing. Rob Eagar walks us through three essential elements that, if done right, will help you sell more books.

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What if you could increase your book sales without spending more money on advertising, publicity, or promotions?

It is possible when you understand the power of language at your disposal.

We live in an era where technology influences every aspect of our lives, including the Internet, social media, computers, Alexa, and e-reader devices. But, concluding that technology rules the day leads to a misconception that can prevent many authors from reaching their full sales potential.

Language drives the book sale, not technology.

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