on Rebel Seed Studio:
The Table of Contents (TOC) is the backbone and sales element of your nonfiction book. It is a powerful organizing and marketing tool.
Many readers base their purchase decision on a book’s cover and the Table of Contents. They want to know exactly what to expect: what will they learn, how will they feel, do they need the information, does it work, will they like the writing style, will they understand the material? In other words, is this book the right fit?
Chris The Story Reading Ape's Blog 
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