Newsletter swaps are very trendy right now, especially among authors of similar genres. This is because they have three big advantages over traditional promos:
- You grow your list of subscribers. This way, you can reach them in the future without paying anything, making this the most cost-effective book marketing tool available to you.
- You introduce your work to people who may not have heard of you but are interested in your genre.
- They are usually free.
Earlier this month, I did a newsletter swap with Book Luver’s Paula Wynne and saw almost 100 sales of my 99c book offers within a couple of days (full disclosure: some of them were probably due to a simultaneous promo I was running with Book Gorilla, but I attribute at least half of these to Paula’s newsletter).
Having successfully tried it myself, I am happy to share with you the details of…
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