Image: Pixabay

Newsletter swaps are very trendy right now, especially among authors of similar genres. This is because they have three big advantages over traditional promos:

1. You grow your list of subscribers. This way, you can reach them in the future without paying anything, making this the most cost-effective book marketing tool available to you.
2. You introduce your work to people who may not have heard of you but are interested in your genre.
3. They are usually free.

Earlier this month, I did a newsletter swap with Book Luver’s Paula Wynne and saw almost 100 sales of my 99c book offers within a couple of days (full disclosure: some of them were probably due to a simultaneous promo I was running with Book Gorilla, but I attribute at least half of these to Paula’s newsletter).

Having successfully tried it myself, I am happy to share with you the details of…