Great post by Valarie Biel on Book ad, with details on book bub! Thanks Val!

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We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea? Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.

Source: Advertising Your Books – Part One: BookBub Ads | Valerie Biel

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