Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference – by Kristen Lamb…

Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one.

When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it annoys us is because the author hasn’t taken time to build rapport, earn our trust, and gain permission to sell us stuff.

I kid you not, I signed in to LinkedIn for the first time in like a YEAR the other day and, in less than an hour, some author sends me PM with a link to buy his book. No introduction or hello or liking my stuff or asking if I had pets…

HERE! BUY MY BOOK!

….sure. Right on that. Nice to meet you, too.

*grumbles* *now remembers why I hated LinkedIn*

When approached this way, the promotion either becomes white noise (invisible), or worse, an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will create a brand all right.

Continue reading HERE

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2 thoughts on “Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference – by Kristen Lamb…

  1. Reblogged this on Campbells World and commented:
    I tried to share this from the original post but couldn’t find either a press this or reblog button.
    So, I’m sharing from Chris The Story Reading Ape because he must have a magic mouse or something.
    But.
    I absolutely 100 percent recommend you go and read the original post so you can get the entire thing.
    It is way worth the click!

    Liked by 1 person

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