This post has been churning in my head for a while. I’ve had a number of writers tell me openly that they want to go traditionally published so they “don’t have to do marketing”.
There are many good reasons to go the traditionally published route, unfortunately, this is not one of them. Gone are the days when a traditionally published author would get to sit back and let the publishing house sort all the marketing.
There is no right or wrong answer regarding how to get published, you have to make your own decisions about what works best for you. Yet knowing what each option entitles is important as both have their own pros and cons.
However, the biggest thing I see is people believing that they don’t have to market if they go traditional and so blatantly ignore all opportunities to build their platform.
If you want to go traditional, you should at least be aware of the industry and what is expected of you.