Self-publish fiction successfully by ignoring the trad-pub rules.
I wrote a post a few weeks ago that some people found discouraging. I pointed out that a number of changes, especially at Amazon, make it more of a challenge to self-publish fiction successfully than it was a decade ago.
Back when the new-fangled Kindle was flying off the cybershelves and Amazon had no imprints of its own, indie authors were Amazon’s darlings. That’s no longer the case, so selling self-published books is more difficult than it was.
But “more difficult” doesn’t mean impossible.
Plenty of indie novelists are starting out right now who will make the bestseller lists. Some will make considerably more money than their traditionally-published counterparts.