on Jane Friedman site:
In 2008, I took a trip to the bookstore that altered the course of my career.
I was working as a freelance tutor and had recently been hired to help prepare a student for the Writing (grammar) portion of the SAT. In need of practice material, I went down to my local Barnes & Noble and began flipping through the standard prep books. As I read, I grew increasingly frustrated: in some, the questions were too easy, in others too hard. Some of them targeted concepts that were not tested, or omitted concepts that were tested. And overall, the tone and style seemed somehow…off.
I’d had a handful of gigs writing practice questions for various test-prep companies, but until that point, it had never occurred to me that I could publish my own materials. But as I stood in Barnes & Noble flipping through those books, I thought, “I can do so much better than this.”
Although it would be more than three years before my first book, The Ultimate Guide to SAT Grammar came out, I stumbled upon a couple of key lessons about the business of bookselling that day: