Author Brand 101: What It Is and Why You Need One – by, Dave Chesson…

on Bookworks site:

What is an author brand? Take a moment to think of your favorite book. What springs to mind?

If you’re anything like most readers, you’ll think about not only the captivating characters, or the gripping plot, but also the author behind the magic.

Consider some of the bestselling and most-loved authors out there. Stephen King. JK Rowling. Dan Brown. No matter what they write, they are sure to have an eager army of fans ready to buy it.

Why? Simply put, these authors have cultivated solid author brands.

Today, I’m going to share with you the principles behind building your own author brand. While they may not make you the next JK Rowling, they will put you well on the road to turning readers into fans—which is very  powerful in today’s crowded market.

Continue reading HERE


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