Not on Instagram? Use It to Build Your Brand, Find Success – by Frances Caballo…

on Social Media Just for Authors:

Yrsa Daley-Ward, a traditionally published poet, attracts quite a crowd to her poetry readings at bookstores.

How did she gain this popularity?

One word.

Instagram.

She’s one of a growing breed of poets who uses Instagram and has been referred to as Instapoets.

Most Instapoets are self-published, such as Lang Laev (1 million+ followers on Tumblr), Robert Drake (1.3 million Instagram followers as of three years ago), and Tyler Knott Gregson (335,000 followers on Instagram).

In the New York Times last weekend, journalist Lovia Gyarkye reported that Daley-Ward:

“is part of a new generation of writers using social media to share their work, build their brand and find an audience.”

Perhaps the New York Times reporter just realized it but writers have been doing this for several years now. (In fact, I wrote a blog post about this phenomenon among indie poets three years ago.)

Continue reading HERE

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4 thoughts on “Not on Instagram? Use It to Build Your Brand, Find Success – by Frances Caballo…

  1. I have to admit I am not as active on Instagram as I am on Twitter and FB. I have searched for a way to share the posts on all mediums at the same time but found that I can only share from Instagram, but not to Instagram. Has anyone discovered the secret?

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