On Jane Friedman site:
“If you build it, they will come” is the biggest crock of sh*t ever foisted.
The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”
*EHNT* Wrong answer.
How do I know? Because if that mess was true, my first title, Dead Inside, would have been topping that list.
Seriously. It ticks all the boxes: