On Jane Friedman site:

“If you build it, they will come” is the biggest crock of sh*t ever foisted.

The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”

*EHNT* Wrong answer.

How do I know? Because if that mess was true, my first title, Dead Inside, would have been topping that list.

Seriously. It ticks all the boxes:

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