What Book Marketing Is – and Isn’t…

by Glenn Miller  on Career Authors site:

You might think marketing is the answer to selling your book. But marketing has nothing to do with you.

And I know you’d like a marketing checklist to put your books at the top of the bestseller lists right away and keep them there.

But there’s no one-size-fits-all Facebook ad plan or Amazon scheme for that. If such a foolproof recipe existed everyone would use it and crowd each other out. It would be formulaic, and so would the books it promoted.

That idea has the rules upside down, imagining that marketing is all about you.

Continue reading HERE


5 thoughts on “What Book Marketing Is – and Isn’t…

  1. I just found Career Authors and I am completely impressed. Marketing is not about selling your book by begging people to buy it. It is about people finding out something special about you and your writing that makes you authentic and only then think about your branding. Concentrate on being a better writer and making your readers come away feeling something important about your writing and who you are. They develop a certain bond and expectation. Thank you, Career Authors! I sent this message to Career Authors as well.

    Liked by 1 person


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