When Your Book Publicity Campaign Comes To An End…

by Gretchen Crary  on Just Publishing Advice:

When Publicity Ends Marketing Can Continue

Publicity is a dish best served warm.

That’s what I tell clients who come to me looking for publicity help after the book has already gone on sale. A typical query goes: “My book was published a month ago, and I’ve now decided that I’m ready to hire a publicist to go over the ground that my publisher missed.”

It’s a sad conversation when I have to tell these clients that the publicity ship has probably sailed. Whether or not the publisher did a good job, there is a point when trying to publicize a book that is already on sale faces diminishing returns.

The reality is that setting up a great publicity campaign takes a good deal of time, especially in publishing where things move at a slower pace than most other industries. I think it’s helpful to measure out the time before your book goes on sale into three phases.

Find out more HERE


One thought on “When Your Book Publicity Campaign Comes To An End…


Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.