Book Marketing (and Publicity) is not About Book Sales

How To Ebook

Book sales. A lot of authors live and die by these two words and yes, they’re important but when it comes to book marketing, they aren’t the only thing that matters. And while it’s not a bad thing to focus on book sales, it shouldn’t be your only measurement of success.

Book marketing and publicity is about relationships, creating them, building them, and fostering them. But it’s also about taking advantage of every opportunity that comes your way, or growing something into an opportunity to gain more exposure and sell more books.

Think of your campaign as building blocks or bricks. One thing builds on another and on another to create a campaign that isn’t just gaining you exposure, but book sales as well. Let’s dig a little deeper.

read more:

View original post

4 thoughts on “Book Marketing (and Publicity) is not About Book Sales

  1. Great article – sometimes, it’s hard to realize there are other important aspects of book marketing beyond selling books. Something you definitely see in the marketing of other brands (I could probably come up with half a dozen commercials I’ve seen recently which are clearly aimed at improving the image of a company instead of selling products – though I’m sure they don’t mind it products get sold from them).

    Liked by 1 person


Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.