on Jane Friedman site:
Learning the art of book marketing is a pursuit which can often feel like an unending demand on your limited resources.
But it’s a craft we must improve over time, as well as keep up-to-date with using newest book tactics.
Our book marketing landscape changes, and so we must too.
Keeping up with the latest book marketing trends and learning new tactics can be expensive.
Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors.