By Catrin Cooper on Just Publishing Advice site:
Authors work hard on their books. They do their best in marketing and selling their craft. It’s a fierce battle for authors as they need to fight against outside distractions.
Marketing and Writing a Book
One of the mistakes that some authors make is that they consider marketing as a separate element from writing. That is, they write for years and start to think about marketing when they have finished writing the book.
It’s wrong because book marketing is a critical part of the process. In that case, you need to start marketing your book before you even start writing it.
Thus, you have years to build your reputation, a blog, a following, credibility, and connections. You’ll need all of these things once you finish the book.
To start writing your book, you need to write for the market.