By Frances Caballo On The Book Designer site:
You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement.
As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.
Yeah, your brain prefers visuals.
This helps to explain why images are so important in our marketing, whether we put them on Twitter or add them to our blog posts. And it accounts for the rapid growth of social media platforms such as Pinterest, Snapchat, and Instagram.
Think about Tumblr. It began as a blogging platform. Go to Tumblr these days, and you’ll be amazed by the images there.
Do you include images with your blog posts? It’s now known that blog posts with images receive more views and blog posts with several images encourage readers to keep reading.
Jeff Bullas, HubSpot, and MDG Advertising all indicate that blog posts with images receive as much as 94% more total views than articles without images.
And according to Brain Rules, when people hear information, they will remember 10% of the details three days later. But when an image is paired with the information, people retain 65% of the information three days later.
The brain is more accustomed to processing images because 90% of the information sent to the brain is visual.
Think about the times you’ve been on Twitter. Do you even look at tweets that don’t have images or videos or GIFs attached to them anymore? I rarely do. What attract my eye and my attention are images, videos, and GIFs.
In a blog post, Social Media Examiner reported, “You can get a 150% increase in retweets just by including images.” While that percentage seems exaggerated to me, I do know from experience that images boosted engagement a lot.
So whether you’re using Facebook, Twitter, Google+, Tumblr, or another social media platform, always include an image or a video because visuals increase reading and engagement.