This week in Indie Publishing

Author Don Massenzio

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BOOK PUBLISHING: THE COST AND BENEFITS OF CREATIVE CONTROL

Fifteen months after its release, Ryann Ford’s book about America’s vanishing roadside rest stops has sold out of its first print run of 3,000 copies. Called The Last Stop, the book turned out just as Ford envisioned it, and she’s thrilled by its success. “It was and is one of the best things I’ve ever done for my career” because of all she learned from the experience, and the “street cred” it brings with clients. “They respect you more.”

But she’s in a dilemma, now that bookstores are trying to order more copies. “I would love to publish a second edition,” she says. The problem, she says, is that her publisher, powerHouse, is asking for another “subsidy”—amounting to many thousands of dollars in addition to what she paid to publish the first edition. Ford isn’t sure it is worth…

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