Another excellent article, by Sally, on the topic many authors:
avoid / ignore / flee from
just get plain wrong 😀
I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.
Gathering at the right waterholes.
Have you ever been to one of those parties where it appears that everyone is speaking a foreign language or where everyone is talking about something that is completely unknown to you? I have. When my husband was offered his job in Spain, he went ahead for the first three or so years, and I would go over every six weeks for five days. His company directors generously took us out to the Madrid hotspots in the first few visits, and in those days I didn’t understand a word of Spanish…
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