Smorgasbord Media Training For Authors – Advertising – Gather around the right Waterholes.

Another excellent article, by Sally, on the topic many authors:

avoid / ignore / flee from

or

just get plain wrong 😀

Smorgasbord - Variety is the spice of life

I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

Gathering at the right waterholes.

Have you ever been to one of those parties where it appears that everyone is speaking a foreign language or where everyone is talking about something that is completely unknown to you? I have. When my husband was offered his job in Spain, he went ahead for the first three or so years, and I would go over every six weeks for five days. His company directors generously took us out to the Madrid hotspots in the first few visits, and in those days I didn’t understand a word of Spanish…

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