By Frances Caballo on The Book Designer site:
Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies.
And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing.
What’s a writer to do?
It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.
Whew! Is that a collective groan that I hear?
If all you want to do is write and publish books, cool. Go for it! But if you’d also like to sell books, the inevitable question is when will you commit yourself to learning how to market your book and doing the marketing?
We all know that marketing takes time. Too much time, some might say. I insist that it needn’t take time away from your writing. Not if you adhere to some productivity tips. Let’s break them down.