by Big Al on Indies Unlimited site:
At first glance, my assignment seems straightforward. Write a post about what authors can do to not get taken advantage of by reviewers who ask for a print version of your book and then don’t come through with the promised review. The short answer is probably “not much.” But Ms. Brooks says one paragraph of seventy words won’t cut it as a “real post.” So, I’ll ramble on.
The reality is that once this has happened, there isn’t a whole lot you can do. It doesn’t matter whether the “reviewer” is a scam artist looking for inventory to sell at his or her local used bookstore, or a well-meaning reviewer who didn’t follow through. (The latter might be because life got in the way, they discovered reviewing really wasn’t their thing, or maybe you’re better off that they didn’t review it because they thought your book su … wasn’t very good.) My advice is, if you’ve gotten to this point, the best move is to drop it and move on. Next time, remember your mom’s advice about an ounce of prevention.
The saying “an ounce of prevention is worth a pound of cure” is a cliché at this point, but it got that way because it’s so true. What can you do to prevent yourself from getting to the point of needing a cure instead? I’ve got a few ideas.