By Lisa Brown on The Just Publishing Advice site:
A book description is probably one of the most important sections of a book because a book buyer will read the book description before decide if the book is worth buying.
It is why you should pay extra attention to this if you want to up the sales of a book. If you are a writer who is writing a book description for someone else, you want to give the best service by acing the job.
It is a unique skill because it takes a very good writer to summarize an entire book. Perhaps it seems easier than it really is, but you are going to have to grab the attention of potential customers from your opening line.
Typing a manuscript is one thing. Understanding and communicating the contents of a book is something else. Copywriters are usually good at doing this, so let’s have a look at how they would go about doing it.