By Joan Stewart on The Book Designer Site:
Each new season of the year doubles as a springboard for book marketing. Tie a title to winter, spring, summer or fall, and publicity is practically yours for the asking.
On September 22, the first day of autumn, promote spooky fiction as a prelude to Halloween, or a craft project with how-to instructions for homemade gifts for the holidays.
On December 21, the first day of winter, offer a free chapter and suggest the book as the ideal holiday gift, even if the topic has nothing to do with cold weather.
On March 21, the first day of spring, excerpt tips from your nonfiction book that prepares readers for warm-weather activities like:
- cooking outdoors
- spring fashion
- and lawn games
On the first day of summer, June 21, create a Top 10 list of “Favorite Beach Reads,” and include your chick-lit title. This is also a perfect tie-in for books that have anything to do with summer topics like:
- road trips
- skin protection
- boating safety
- summer fashion
- and warm-weather recipes
When I worked as a newspaper reporter, one of the worst assignments was to write a story on the first day of any of the four seasons because I had to scrounge for sources and new ideas.
Let’s say I had been assigned a story on the first day of fall. If a local author had called me to discuss the topic of fear in children, and it tied into her spooky fiction book for kids and mentioned Halloween, I would have jumped at the chance to interview her and include her as part of the story.
But I can never remember a time when authors ever called.
What a missed opportunity!
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