by Anne R. Allen
Some people have been saying blogging is dead for a while now. But for authors, it’s anything but. On a recent list of the most overrated marketing strategies, blogging was close to the bottom. Only 6% of marketers thought it was overrated. (12% found email marketing overrated.)
It’s true that it’s harder to get a readership now than it was a few years ago because of stiff competition, but blogging is still a valuable use of a writer’s time.
People who want to ring a death-knell on the blog are usually talking about the business blog, not the author blog, which is a whole different thing. An author blog doesn’t have to make money directly, so the saturation and competitiveness of the current blogosphere isn’t such a big deal.
And that makes an author blog a lot more fun. Easier, too.
Starting an author blog is the easiest way to establish your platform. And these days, every author needs a platform. In fact, this week on the Book Designer, Matt Aird says savvy authors don’t use social media to sell books.They use it to build platform.