10 Reasons to Start an Author Blog: And Why It’s Easier than You Think…

by Anne R. Allen

Some people have been saying blogging is dead for a while now. But for authors, it’s anything but.  On a recent list of the most overrated marketing strategies, blogging was close to the bottom. Only 6% of marketers thought it was overrated. (12% found email marketing overrated.)

It’s true that it’s harder to get a readership now than it was a few years ago because of stiff competition, but blogging is still a valuable use of a writer’s time.

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